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One billion people tuned into the fastest growing app on the planet in 2021.
December 22, 2021
By: Christine Esposito
Editor-in-Chief
People and products can garner quite a following on TikTok, which is owned by Chinese company ByteDance. Surpassing Facebook and Twitter, it was the most popular app in 2019 and 2020, downloaded 693 million and 850 million times, respectively, according to the Business of Apps website. In 2021, more than 1 billion people turned to TikTok, according to the social media app’s own reporting. “There's something really special about TikTok's diverse global community that people just can't find anywhere else. For us, 2021 was a year for connection and we’ve seen people on TikTok laughing together, entertaining us, starting cultural phenomenons, and teaching us new things,” Vanessa Pappas, COO of TikTok, said in a statement. Happi culled through the platform’s 2021 “best-of” roundup lists for people and products related to the world of beauty and skincare. Here’s what we found: The Innovators According to TikTok, innovators are creators who put a new twist on what it means to be content creators. They are pioneers in their fields and have a unique point of view in their content, according to the platform. The 2021 list includes: Dr. Shah, @dermdoctor, a licensed dermatologist who shares viral skincare, dermatology and beauty videos with his followers, and gives his professional take on the latest trends.
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